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How to Build Your Personal Brand … And Achieve Results
Branding yourself is very personal and opinions vary on approach.
Branding yourself is very personal and opinions vary on approach.
Whether I’m right or whether I’m wrong
Whether I find a place in this world or never belong
I gotta be me, I’ve gotta be me
What else can I be but what I am.
I asked, Jim Kouzes, bestselling author of, The Leadership Challenge, why he left the Tom Peter’s Company. He said, “I just wanted to be me.”
Connecting:
It was February of 1983 when Tom Peters, Jim Kouzes and Barry Posner connected at a business conference. Peters spoke on excellent organizations. Kouzes and Posner spoke on excellent management. They began a relationship that led to Jim becoming the President, CEO, and Chairman of the Tom Peters Company (1988 to 1999).
Himself:
During our conversation, Kouzes recalled meeting Regis McKenna, first marketing consultant hired by Steve Jobs.
McKenna’s business card read, “Regis McKenna — Himself.” Jim said, “I want to be that.”
Jim Kouzes came to a place where he wanted to sing his own song.
Along with his inner search, life tipped in early 2000. Jim’s first wife died. “It was a time to ask what’s next.”
Progression:
Jim said, “When I was young, I wanted to change the world so I joined the Peace Corps. After two years, I realized it was too big a bite. I set out to change the country (USA). I joined the war on poverty. After a while, I realized that was too big a bite so I got into organizational development. But, that was too big, too. Eventually, I started working with leaders.”
“Ultimately, I decided to just be me and work on myself.” — Jim Kouzes.
I laughed at Jim’s narrowing progression and said, “It seems like you’re changing the world, now.”
“In the end we realized that leadership development is self-development.” — Kouzes and Posner.
*****
How can leaders help others become themselves?
Highlights from day one of The Global Leadership Summit:
Bill Hybels:
* The leaders most valuable asset isn’t time — its energy and the ability to energize others. Leaders manage energy.
* Arrange your schedule around six priorities that you’re shooting to accomplish in six weeks. (6X6)
* You’re not a leader to respond to stuff. You’re a leader to move stuff ahead.
* Create dissatisfaction first. Don’t paint a picture of “there” until you’ve made the case for why we can’t stay “here.” (My personal favorite.)
Jim Collins:
* Fanatic discipline is consistent, consecutive performance. Don’t save your best efforts for the best conditions. Reach your goal everyday regardless of conditions. “The 20-mile march.”
* “The signature of mediocrity is chronic inconsistency.”
* Fire bullets to calibrate a line of sight and then fire cannonballs.
* Creativity is natural, discipline is not.
* Greatest danger is not failure it is being successful without knowing why.
* Ask yourself, “What is the best way to leverage the unexpected.”
* Bad events are defining moments.
* “Greatness is not a matter of circumstances.”
* Determine your real purpose by asking, “Who would miss us if we were gone and why.”
* Organizations are not truly great if they can’t be great without you.
Condoleezza Rice:
* Optimism is the essential leadership quality.
* “No one wants to follow a sour puss.”
* Things that once seemed impossible become inevitable in retrospect.
Marc Keilburger: (Co-CEO, Me to We)
* Most senior leaders under-communicate mission and vision by a factor of ten.
* Impact in the world is the result of aligning your gift/ability/talent with an issue.
* Look for young people who have empathy.
* Show don’t tell.
* Embrace shameless idealism.
* Take people out of their comfort zone.
Life as it could be for many still remains a dream or a distant goal too frequently replaced by the existence we know, and too often well rationalized.